Thermacell Repellents was a long-established pest control brand known for its innovative, heat-activated repellent technology. Over time, the brand had become diluted by outdated visuals and an expanding, frequently changing product lineup and design approach.

Our work over the years focused on clarifying the brand’s identity by defining a clear archetype and updating the brandmark. From there, we directed photoshoots to strengthen the visual library, developed a more complete system
of brand assets and benefit visuals, and unified the packaging to better showcase each distinct product form across
the entire line.

Art Direction and Design done for Velvet Hammer Branding