Snapdragon Books & Gifts is a new, independently owned bookstore designed to offer a whimsical, immersive experience. The shop features hidden tunnels, a dungeon dragon, themed rooms with custom ivy and decor, and a spiral wooden staircase straight out of a fairy tale.
The branding drew inspiration from medieval illuminated manuscripts and the tradition of ornate drop caps.The logo centered on the letter S, rendered as a dragon, paired with a snapdragon flower. The textures were intentionally crafted to feel handmade and authentic, while remaining clean and modern. The result evokes something pulled from an old storybook, but still playful and fresh.