Romr Wellness Shots were a new, on-the-go, benefit-driven product designed for consumers seeking excitement, new experiences, and functional performance in a quick, natural format.

The identity concept was built around the idea of outdoor adventure, whether that meant mountain biking through unexplored terrain or simply heading out for a morning jog. The visual system emphasized carving new paths, movement, topographic patterns, and bold color and iconography to clearly communicate benefits while signaling bright, appealing flavors.

Design done for Velvet Hammer Branding